Email Marketing & Marketing Automation Specialist 

At Bunji Growth, we are looking for an Email Marketing & Marketing Automation Specialist with experience in bilingual campaigns (Spanish and English) for higher education and healthcare organizations.

This role will be responsible for designing, implementing, and optimizing automated communication workflows that guide prospects throughout their entire journey—from lead generation to conversion.

We are seeking an analytical and strategic profile, capable of combining automation, advanced segmentation, relevant content, and AI to maximize engagement, conversion, and funnel efficiency.

Responsibilities

• Design and execute email marketing and marketing automation strategies focused on conversion, lead nurturing, and lead maturation.
• Build automated communication workflows for campaigns in both Spanish and English.
• Define advanced audience segmentation based on behavior, profile, and funnel stage.
• Develop communication workflows based on lead status classification, creating personalized paths for each prospect according to their pains, motivations, and gains—ensuring each interaction addresses their specific needs throughout the decision-making process.
• Develop and maintain reporting for campaigns, automations, and funnel performance, generating actionable insights on open rates, clicks, responses, conversions, lead quality, and pipeline contribution.
• Ensure lead quality and proper follow-up management by validating segmentation, data consistency, classification criteria, and continuity of commercial or institutional follow-up.
• Validate paid media campaigns on platforms such as Google Ads and Meta Ads, ensuring that generated leads align with campaign objectives, target audiences, and messaging.
• Monitor the relationship between acquisition, automation, and conversion to identify opportunities for improving the prospect journey.
• Collaborate with growth, marketing, paid media, admissions, and sales teams to align communication strategies with business goals.
• Integrate AI and automation tools to optimize personalization, timing, scoring, and content delivery.
• Manage databases and ensure best practices in deliverability, data hygiene, and compliance.
• Execute A/B testing and continuous optimization processes across subject lines, content, sequences, triggers, and automated workflows.

Requirements

• Proven experience in email marketing and marketing automation.
• Experience working with higher education or healthcare campaigns.
• Fluency in Spanish and English (campaigns, workflows, and content).
• Hands-on experience with automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, ActiveCampaign, or similar tools.
• Ability to design customer journeys, lead nurturing flows, and segmentation strategies.
• Experience with CRM systems, lead analysis, and funnel performance.
• Knowledge of digital campaigns in Google Ads and Meta Ads, with the ability to assess alignment between targeting, messaging, lead quality, and campaign objectives.
• Strong analytical profile with experience in reporting, A/B testing, and campaign optimization.

Key Competencies

• Strategic thinking with a conversion-driven mindset
• Marketing automation expertise
• Advanced audience segmentation
• Data analysis and reporting
• Lead quality assessment
• Bilingual communication
• AI applied to marketing
• Cross-functional collaboration with growth and sales teams

What We Offer

• Stable contract and growth opportunities
• Participation in international projects within education and healthcare
• Collaborative work with marketing, technology, paid media, and growth teams
• Access to advanced automation and AI tools